The Research Dialogue

Author(s): Aishwarya Chaturvedi, Dr. Mukul Srivastava

DOI: https://doi.org/10.64880/theresearchdialogue.v4i4.04

Abstract:

               As the digital landscape continues to evolve rapidly, the need for digital media literacy among youth has become increasingly critical. This research paper aims to explore and analyze the media literacy challenges encountered by young individuals and assess their ability to critically navigate the digital information landscape. Employing a quantitative methodology, data collection was conducted through a comprehensive survey method among a diverse sample of youth. The study investigates various dimensions of media literacy, including information credibility assessment, digital media consumption habits, social media influence, and the impact of misinformation on decision-making.

The survey targets a sample of youth across similar age groups and socio-economic backgrounds, with a focus on assessing their ability to critically evaluate digital content, discern misinformation, and make informed decisions in the online environment. By analyzing the survey data, this research seeks to uncover patterns and trends in youth’s digital media consumption habits, their attitudes towards online information, and their knowledge of digital media literacy concepts.

Furthermore, this study investigates the role of educational institutions, parents, and media platforms in shaping the digital media literacy of young individuals. By identifying the key stakeholders and their impact, the research aims to provide insights into effective interventions and educational strategies that can empower youth to navigate the challenges posed by the digital media landscape.

Keywords: Challenges, Digital Era, Digital Media Literacy, Social-Media, Youth