The Research Dialogue

Author: Akhil Kumar Rai & Dr. Shailendra Kumar Upadhyay

DOI: https://doi.org/10.64880/theresearchdialogue.v4i3.24

Abstract:

               Focus groups are interviews with a small number of participants—up to ten, depending on their demographics. Their answers to specific questions posed by investigators or assessors are analyzed. Focus groups are used in many different research paradigms to better understand participants’ viewpoints of common experiences or how people react to products or services. Conversations might be directed or open. In market research, focus groups can be used to find out how a group feels about a new product or service. As a tool for program evaluation, they can be used to extract lessons learned and recommendations for improving performance. The goal is to make participant replies easier for the researcher to understand. If the group members are typical of that population, it is possible to predict that such responses will reflect the views of a larger community.

Key Words: Qualitative Research study, FGD, Group Dynamics and Synergy

Cite this Article:

Akhil Kumar Rai¹ & Dr. Shailendra Kumar Upadhyay²,“ Focus Group Discussions: A Qualitative Research Tool for Data Collection” The Research Dialogue, Open Access Peer-reviewed & Refereed Journal, pp.181–190.